Why are organizations like the Center for Tobacco Use using interactive media like One Leaves to help spread their anti-smoking message?
Interactive media uses more of the audience's brainpower, so they are more vulnerable to
influence.
Interactive media forces the audience to make choices that will be reflected in their real lives.
Interactive media is the only product that audiences will pay attention to in the Information Age.
Interactive media involves audience participation in a way that strengthens emotional impact.