Pier M. Forni, professor of Italian Literature at Johns Hopkins University, has become a leader in the struggle to rebuild civility in American culture. Rampant incivility is tearing apart our society, costing over $100 billion in damages from car accidents, loss of productivity in the workplace, and untold costs to social networks and perhaps, our very souls. Forni’s book, Choosing Civility: The Twenty-Five Rules of Considerate Conduct provides much needed guidance in the art of polite resistance to rudeness. Forni says, "I see my work as pulling brambles apart from the entrance to the old forgotten mine that still has an ore of silver." What can readers infer about the book’s main idea?