I'm writing a compare and contrast paper, and have to have a direct audience any ideas?

How does gregor feel about his job in metamorphosis

How does the author's purpose affect his or her text structure

Which is the best example of manipulating an audience through media? a. playing sinister music while interviewing a celebrity b. criticizing a professional athlete without providing reasons c. starting a web form for a discussion about a new app d. filing a complaint against a company for its bad service