1. Using a specific example, discuss how marketers can accommodate different segments of their target market. 2. Which particular demographic do you think has the most effect on consumer purchasing decisions? Explain.

3. Discuss how geographics can influence consumer purchasing decisions.

4. Describe the unique challenge marketers face when attempting to use differentiated marketing for different cultures and ethnicities.

5. Why are female fans particularly valuable to the sports industry? Cite two specific reasons.

6. Discuss how your own psychographics influences your personal purchasing decisions.

7. Explain why America has been referred to as a melting pot and how this affects sports and entertainment marketing.

8. Why is the sports and entertainment industry so popular? Cite two specific reasons.

9. Explain how a consumer's place of residence has an especially large impact on their purchase of sports and entertainment commodities.

10. In your opinion, is the "shrink it and pink it" strategy an effective way to market sports apparel to women? Why or why not?