Here is one author's opinion about advertising on the Internet
Which statement from the passage MOST
requires further supporting evidence?
The False Promise of Internet
Advertising
"Research data have revealed that few people
actually take the bait and instead 'click through
when they encounter an ad."
Ads are everywhere, and the World Wide Web
is no exception. Whenever Internet users surf
the Web, they probably see dozens, if not
hundreds of advertisements. Judging only by
the sheer abundance of online ads, one might
guess that this marketing strategy is
phenomenally effective. Research, however,
suggests otherwise. Internet advertising has
proven far less persuasive to consumers than
marketers once hoped.
*These days, people can learn about products
through online user reviews, comments, and
price-comparison charts."
"On the other hand, most consumers have already
decided whether to make the purchase by the time
they see the ad."
Research data have revealed that few people
actually take the bait and instead "click
"Studies conducted by one prominent social media
website show that ads did not get many clicks at
all."
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