What does George think about studying African heritage? It is a waste of time
It's important
He never gives his opinion
He's confused because he doesn't feel connected to the continent

I think the answer is

2) It's important

themselves

an intensive pronoun is a pronoun that ends in self or selves, such as himself, herself, themselves, yourself, ourselves. since band members is a third person plural, the correct intensive pronoun would be themselves. if the band was talked about as a collective noun, itself would be the appropriate intensive pronoun. intensive pronouns are used to add emphasis to the noun it's modifying which is why it directly follows it.

the noun in this is person