What did the CDC do to their questioning technique to be more accurate? Provide an example. Was this a persuasive technique?

Evolving Outbreaks and Evolving Communication

Before an outbreak is recognized and an investigation begins, limited numbers of persons might be exposed to health risks without experiencing illness. As increasing numbers of persons are exposed to the risk or become ill, healthcare providers and others might become aware of the higher than expected number of illnesses and begin reporting the unusually high occurrences to local and state health authorities. This situation is often what prompts an outbreak investigation, and as that outbreak evolves, communications about it must evolve as well (1,2).

In today’s 24-hour news and digital media environment, people constantly receive information from many sources, ranging from print media to television to alerts and social media on mobile devices. Immediately after the news media or community learns of a public health–related outbreak investigation, they want to know what is happening and who is affected. When the cause is rare but might cause substantial harm, news outlets often treat the event as breaking news and begin sustained coverage. From the beginning of an event to its resolution and follow-up, public health authorities are expected to provide the news media with timely, accurate information and answers about the outbreak’s effects.

Because the ways in which receipt of news is evolving, the ways in which public health authorities communicate with the media and public needs to adapt in similar ways. In 2016, the Pew Research Center reported that approximately 4 in 10 US residents received their news from online sources, and 6 in 10 received their news through social media channels (3). Today, communications strategies during an outbreak response should include a mix of media outreach, partner and stakeholder outreach, and social media engagement (2).

Explanation:

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