What is the term for the emotion that a word stirs in a reader?

The connotation of a word refers to the connection, feelings, or emotions that a word stirs up in the minds of people who hear it or read it.

Explanation:

i don't really know the circumstances. i personally think not due to it not being fair for all parties and how hated i'd become if i thought it was a good thing.

d. cassius cannot believe that a weakling like caesar has become so great.