What is the significance of the campaign being titled “HeForShe”

The Publicis Hawkeye team came up with the “HeForShe” campaign as a men's solidarity movement to “end gender inequality by 2030”

HeForShe, often referred to as He for She, is a solidarity movement for the advancement of gender equality, initiated by the United Nations. Grounded in the idea that gender inequality is an issue that affects all people, socially, economically and politically, HeForShe is a global effort that seeks to involve men and boys in achieving equality by taking action against negative gender stereotypes and behaviors. Its logo represents the union of women and men working together to achieve gender equality, by joining together aspects of both the female and male symbols.

Since its launch at the United Nations, on 20 September 2014, by UN Secretary-General Ban Ki-moon and UN Women Global Goodwill Ambassador Emma Watson, millions of men from around the world including Heads of State, CEOs, and global luminaries have committed to gender equality. On the HeForShe website, a geo-locating map records the global engagement of the movement through counting the number of men and women around the world who have taken a pledge for the HeForShe initiative, registering over 2.1 million online commitments worldwide.

Explanation:

- self-esteem and a clear goal for writing

- financial security

- a room to be alone