Fellow students, i know i will be a wonderful class president because i truly care about all of you, and i want this school to be the best place that it can possibly be. i am open and willing to listen, and do whatever i need to do to all of you.
( in these sentences, the speaker is appealing to )
ethos, an appeal based on the speaker’s character.
logos, an appeal based on logic and reason.
pathos, an appeal based on emotion.
purpose, an appeal based on the audience’s function.