What is social media and what is it used for?​

Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. By design, social media is internet-based and gives users quick electronic communication of content.

The purpose of social media is primarily to build a brand and increase a brand's visibility. With social media becoming more popular, the more a brand is covered across social media and the more times people see it, the more likely they are to be aware of it.

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