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English, 08.03.2021 19:40 Tyrant4life

Fitness industry start-up Powerfully Fit is ready to launch its new product into the crowded fitness apparel market. Its new product is a power-generating workout shirt. The VP of Marketing has been highly involved in the new product development process and has hired you as the Marketing Manager responsible for analyzing the buyer decision process (also called the consumer decision-making process) and making strategic recommendations that will optimize the shirt's sales.

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Fitness industry start-up Powerfully Fit is ready to launch its new product into the crowded fitness...
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