1) which advertising technique appeals to people's desire to be wealthy and glamorous?
a: glittering generalities
b: snob appeal
c: appeal to senses
d: simple folks
2) which type of ad are you likely to see around july 4?
a: cartoons
b: cutting edge
c: testimonial
d: patriotic
3) which type of ad would say, "ninety percent of users saw an improvement with this product."?
a: omission
b: bandwagon
c: statistics
d: simple folks
4) what are glittering generalities?
a: they are statements that make people feel secure because others are using the product.
b: they are statements that give statistics about a product.
c: they are statements that are difficult to measure or prove.
d: they are statements about the product by an expert.
5) what information do advertisers want to know about consumers?
a: height, weight, and address
b: marital status and phone number
c: age, sex, income, and educational level
d: high school, email address, and sex
6) what is the data compiled from demographics used for?
a: it is used to lend credibility to a product.
b: it is used to generate statistics about a product.
c: it is used to determine buying habits of consumers.
d: it is used to make a product more appealing.
7) based on demographics, which type of product would likely be advertised during the super bowl?
a: diapers
b: beer
c: denture cream
d: toys
8) why do advertisers study demographics?
a: to figure out how much money to spend on ads
b: to figure out which celebrity to use in ads
c: to figure out how to make an impression
d: to figure out who is most likely to buy their product.