From "advertising." encyclopedia britannica. encyclopedia britannica online school edition. encyclopedia britannica, inc., 2013. web. 9 jan. 2013.
there is no dispute over the power of advertising to inform consumers of what products are available. in a free-market economy effective advertising is essential to a company's survival, for unless consumers know about a companys product they are unlikely to buy it. in criticism of advertising it has been argued that the consumer must pay for the cost of advertising in the form of higher prices for goods; against this point it is argued that advertising enables goods to be mass marketed, thereby bringing prices down. it has been argued that the cost of major advertising campaigns is such that few firms can afford them, thus these firms to dominate the market; on the other hand, whereas smaller firms may not be able to compete with larger ones at a national level, advertising at the local level or online enables them to hold their own.
what claim is supported by the text in bold?

advertising has the power to tell consumers what products are available.
advertising is essential to a company's survival.
consumers are unlikely to buy a product they don't know about.
only large firms can afford major advertising campaigns.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

theresa is going to be my girl this year, he promised himself as he left the gym full of students in his new fall clothes.