Which of the following describes bandwagon appeal used in tv ads?
a. reliance on peer pressure to encourage buyers to purchase an item
b. promoting specific appeals that have more to do with lifestyles than with the product’s qualities
c. use of objective language to appeal to a viewer’s logic
d. use of recommendations from real-life people to make a tv ad seem more believable

A. reliance on peer pressure to encourage buyers to purchase an item

Explanation:

The bandwagon appeal is one of the techniques used in advertising that persuade people to purchase product or to pay for a service just because everyone else is doing it. It arguments that the opinion and the preference of the majority is valid and should be followed, thus this appeal heavily rely on peer pressure to encourage buyers to purchase an item or to pay for a service.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

the right ones are in bold.

daintly refers to the fact she was reaching for what she ate, not necessarily what she is like.

greatest charm as in she possessed (=had) the greatest charm.

pleasant (her demeanor)

speaking (of her sensibility)

dead refers to the hypothetical mouse.

bleeding refers to the hypothetical mouse.