Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. in order for the slogan to be effective, it should

invoke good memories of the past and provide a good explanation of the cereal’s content.

associate the cereal with something good and create positive feelings about the cereal.

build up the consumer’s self-esteem and validate that it is better than the competition.

review the contents of the cereal and convince consumers that the cereal is healthy.

Associate the cereal with something good and create positive feelings about the cereal.

Explanation:

The media technique of association refers to the association of a product with something good, which brings pleasant feelings or is associated with some positive moral value. Based on this, we can conclude that the best way to use this technique in the slogan for a morning cereal is to associate the cereal with something good and to create positive feelings about the cereal.

closer examination, however, finds the mcdonald's kind of job highly uneducational in several ways. far from providing opportunities for entrepreneurship (the lemonade stand) or self- discipline, self-supervision, and self-scheduling (the paper route), most teen jobs these days are highly structured — what social scientists call “highly routinized.”  

true, you still have to have the gumption to get yourself over to the hamburger stand, but once you don the prescribed uniform, your task is spelled out in minute detail.  

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)