Which of the following is the most effective thesis statement? the department of education’s ad campaign promoting literacy is effective in a number of ways. it uses a number of strong persuasive techniques to convince a wide audience of individuals that strong reading skills are of importance. the literacy campaign by the department of education is effective because it appeals to a large general audience. the department of education’s literacy advertising campaign uses several persuasive techniques to persuade a broad audience that strong reading skills are beneficial.