How does the two options that Gladwell offers "you" at the end of Paragraph 32 develop his central idea? The two options develop the idea that "you" or the reader, should become involved in effecting social change.

The two options develop the idea that there are two valid points of view about social media as a strategy for social change.

The two options develop the idea that there are many possible options for effecting social change.

The two options develop the idea that high-risk activism aimed at challenging the status quo is more valuable than low-risk activism