Read the pull quote in Khazan's article.
What does the pull quote achieve?

Which statement best describes the type of appeal used in this public service advertisement? an emotional appeal is made by presenting a wide range of jobs for women. an emotional appeal is made by emphasizing the need for a peaceful approach. an ethical appeal is made by providing pictures of a variety of role models. a logical appeal is made by including words that explain the meaning of the poster.

It's to know your purpose before you read something because a purpose can:

What do the words spoken by the mouse in paragraph 3 tell us about her character?