(1)……….. matches consumer needs with the company’s capabilities and objectives. (2)……….. are at the center of marketing process. Through (3)……….., ……….., ……….. , the company divides the total market into smaller segments and choose it can best serve and decide how it wants to bring value to target consumers. It then creates a (4)……….. to produce response in the target market. The marketing mix (5)……….. four factors such as (6)……….., ……….. , ……….., ……….. decisions. To (7) ……….. the best strategy and mix and to (8)……….. them into action, the company must involve in marketing analysis, planning, implementation, and control. The main components of a (9)……….. is the executive summary, current marketing situation, opportunities and threats, objectives and issues, marketing strategies, action program, budgets and controls. To be successful, company must also be effective in turning marketing strategies into actions. Much of the responsibility for implementation and control goes to (10)……….. . 1. Marketing
2. Customers/ profitable customer relationships
3. Market segmentation, target marketing and market positioning
4. Marketing mix/ set of marketing tools
5. Includes
6. Product, price, place and promotion
7. Identify/ determine
8. Put/ TURN
9. Marketing management function
10. The marketing department