Match each unit vocabulary word to its correct definition. You are allowed to refer back to the unit materials provided to you to help you complete the assignment. Question 1 options:

Covers the right to produce and distribute inventions or methods of creating something.

A secondary product that has a value directly related to the core product.

Protects symbols associated with specific companies-- basically, their brand.

The availability of a certain commodity.

An individual or corporation that supports the entertainer, athlete, or team monetarily or by donating supplies, hosting an event, or providing a venue.

The production of any type of commodity in an economy.

A form of copyright infringement that occurs specifically within the entertainment industry.

A measure of how well-known the brand is amongst its target market.

This job position has to draw media attention to an entertainer, athlete, or sports team and is in charge of managing the reputation of the brand. A person who has this job must have excellent interpersonal and communication skills.

A type of marketing that employs the popularity of a certain event to market a product, service, or brand.

A group of people who are not only loyal to a brand, but identify themselves with the brand.

Income left over after all of the necessities are paid for.

The consumer's want or need for a product or service.

This job position negotiates contracts, schedules events and appearances, and overall works to promote their clients' success.

1.
Industry

2.
Ancillary Products

3.
Fan Base

4.
Event Marketing

5.
Brand Awareness

6.
Sponsor

7.
Discretionary Income

8.
Demand

9.
Supply

10.
Patent

11.
Trademark

12.
Piracy

13.
Agent

14.
Publicist