(9) Sustainability has become a buzzword in recent years for brands across industries, and some progress is being made across industries. (10) Unfortunately, many of these companies are engaging in nothing more than greenwashing, or the practice of making only superficial efforts to address environmental concerns. (11) Writing to ask how a company uses or plans to use closed-loop manufacturing is an effective way to pressure them to make changes. In the third paragraph, the writer wants to further rebut the claim that sustainability measures as advertised by industries are an accurate indicator of effective environmentally friendly practices. Which of the following sentences would best achieve this purpose?

A. Soon, there will be another bandwagon that companies will eagerly jump on.
B. It is impossible to know which companies are engaged in helpful practices.
C. As such, boycott and divestment are the only appropriate strategies.
D. That’s why consumer choice does still matter, despite the naysayers.
E. For example, words like “green” and “eco-friendly” do not have clearly defined meanings.