Items that are made one by one are manufactured using what type of production process?

Which connotations are associated with the word representative as it is used in this passage?

An effective thesis statement will reflect . . 1) possible weaknesses in your own argument. 2) possible weaknesses in your opponent's argument. 3) the type of document--or genre--you plan to write. 4) your attitudes about aquatic mammals

Is "words dying" personification? !