"tone" refers to
the reader's response to the writing and the writer
the way a piece looks on the page, including font and color
the way a piece is written, its manner of expression
the writer's attitude toward the writing and audience

Answer : the way a piece is written, its manner of expression

The tone of the story refers to the manner in which the writer tries to express his or her attitudes and feelings through his/her writings. The tone of voice can be sad, scary, pessimistic, happy, joyous, glorious and others. The usage of adjectives, the imagery and the type of sentence construction may show what tone of voice is used in the story. It can also be expressed through the author's point of view, the diction being used and the level of the formality of the way the piece is written.

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To create unity throughout the poem