Hi, im not a native english speaker, and i need to understand what exactly this means: ''find the rock 'n rolling dim''. i know the meaning of ''dim'', but can't understand exactly what the whole phrase is about.

Look at this poster from the click it or ticket mobilization media campaign. what is the purpose of this poster? to let people know that they will get caught if they don’t wear a seat belt to let people know that tickets are the worst consequence of not wearing a seat belt to let people know that not wearing a seat belt can cause death or injury to let people know that they need to find other ways to avoid following laws