How does this projection affect how countries across the world appear? How fair do you think it is? Why? 0 / 10000 Word Limit Robinson Projection: American geographer and cartographer Arthur H. Robinson came up with this projection in 1963, focusing more on the 'look' of the map than precise measurement of places. Robinson intended the map, which is neither equal-area nor conformal, as a general purpose tool. In fact, he told New York Times in a 1988 interview, "I decided to go about it backwards. I started with a kind of artistic approach. I visualized the best-looking shapes and sizes. I worked with the variables until it got to the point where, if I changed one of them, it didn't get any better. Then I figured out the mathematical formula to produce that effect. Most mapmakers start with the mathematics." Pros: Shows the entire world at once Cons: Compromises both area and angles, especially at the poles.