3) now, considering what you have read and watched, why is nordstrom so popular and profitable? provide details in your answer including from your own experience.

Answer and Explanation:

    Nordstrom is one of the most sophisticated and trendy department store  in the United States. In its stores, with modern environments, consumers can find the most sophisticated clothes, shoes and accessories, as well as furniture, from the most varied brands in the world. The sucessful of the stores can be due:

1. They are always improving the customer service: when you treat your costumer well, providing him good prices, quality of produts, a good quality service, they will be happy and certainly they are going back to but more things and tell other how good is the store;

2. The company effectively incorporates loyalty as a practice. Without a formal loyalty program, the company avoids the perpetual rebate trap (the store didn't even sell out until recently) by creating a culture that rewards employees for providing excellent service, which makes customers come back more often;

3. The exclusive services, for example: the cosmetics session offers a new concept. Access the stock drawers where the consumer selects the product and buys in the desired quantity. Mirrors offer different light options, which is super convenient to see how color will work in office light, day and night;

4. Excellence in customer service is a priority .