1. how does hype advertising affect consumers emotions?
a. it makes consumers think that being funny will them get attention
b. it makes consumer believe a product can lead to romance and the person of their dreams.
c. it makes consumers believe they should use a product because someone famous uses it.
d. it makes consumers think that a product is so fantastic that it will make their lives better.

2. which does brand awareness make a company stand out from its competition?
a. because consumers like the brand's message
b. because consumers recognize the brand's logo
c. because consumers think the brand has a catchy slogan
d because consumers connect the brand to the actual product