The systemic process used to generate reliable and valid information and transform it into a format that marketing decision makers can use is called .

MARKETING RESEARCH

Explanation:

Marketing Research is the process that links or join the producers, customers, and end users to the marketer by providing or generating reliable information and transforming it into a format that marketing decision makers can use.

Marketing Research is also the systematic collection, analysis and interpretation of data pertaining to the marketing conditions. Marketing research identify consumer wants and needs to the evaluation of consumer satisfaction.

Marketing research serves marketing management by providing information which is relevant for decision making and helps to reduce the uncertainty surrounding the decisions to be made.