is the idea that people have such distaste for perceiving inconsistencies in their beliefs, attitudes, and behaviors that they will bias their own attitudes and beliefs to try to deny any inconsistencies.

Cognitive dissonance theory

Explanation:

Cognitive dissonance theory bothers around one having a conflicting ideas, belief, attitude, behaviour.

Then the ability of one of these conflicting emotions to alter its state in order to create a balance.

It suggests that our inner desire is to hold all our belief, attitude and behaviour in harmony and works at avoiding disharmony.

In the event of disharmony between these (attitude, belief, behaviour), something must alter to create a balance.