The effect is particularly evident when decision makers are personally identified with the project, have staked their reputations to some extent on the project’s success, and have low self-esteem.

self justification

Explanation:

In the context of prejudice and discrimination, the psychology of prejudice examines self-Justification, authoritarian personality and frustration.

• Self-Justification involves denigrating a person or group to justify maltreatment of them, leading to prejudice and discrimination against members of another group.

In the concept of the question above we see how self-justification effect on the decision maker have him stake his reputation to some extent on the project’s success without which he will have low self esteem.