What's the difference between a business vision statement and business strategic objectives? A business vision statement is broader and more general than a business strategic objective. A business vision statement is more specific than a business strategic objective. A business vision statement addresses employee goals while a business strategic objective addresses company goals. A business vision statement addresses company goals while a business strategic objective addresses employee goals.

Remember, the vision is what you want to accomplish. Mission is a general statement of how you will achieve your vision. ... Goals are statements of what needs to be accomplished to implement the strategy. Objectives are specific actions and timelines for achieving the goal.

Initial reference of these two terms were given in section 3.3. These concepts are very important in the process of envisioning.  COLLINS and PORRAS have developed this concept for better philosophical perspective. As has already been discussed, a well conceived vision consists of core ideology and envisioned future. Core ideology rests on core values and core purpose.

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