What is your insight in physical activity during the new normal? 5-6 sentences

The new normal is full of anxiety and challenges and is not something people are prepared to accept wholesale. But there are aspects of this new way of life that people do want to embrace – even if they sometimes find this hard to admit to themselves or to others. Brands need to tap into a renewed sense of what really matters to people and speak to the aspects of the new normal that resonate, recognizing that some of this may be sensitive.

Explanation:

football or basketball players.