Consider the Domino’s “Pizza Turnaround” and the Amy’s Baking Company “Baking Meltdown” case studies you read in this lesson. Based on their actions, which statement is most true? Domino’s customers were upset about long delivery times. That’s why the company promised to deliver pizzas in 30 minutes or else the customer would get it for free.
Amy’s Baking Company responded to negative feedback on its social media page, and offered coupons to its fans to encourage them to come back.
Domino’s listened to its customers’ complaints about how their pizza tasted. Then it used that information to create a better pizza.
Amy’s Baking Company publicly admitted to not handling customer criticism well. Afterwards, it hosted a grand re-opening for its loyal fans.