Explain the advantages and disadvantages of using surveys for data collection.

Surveys allow scientists to sample behavior from many different people very quickly. This allows them to get a sense of how people behave, what they believe, what they value, and more. Surveys directly ask people for their opinions and thoughts. The advantages of using surveys include the collection of efficient data, ease of use, and the ability to gather information on unobservable phenomena such as emotions, feelings, and attitudes. Disadvantages include the potential for unreliable data due to deception, memory lapses, and poor questioning, and it is not a tool that enables researchers to draw cause-and-effect conclusions.

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