Practice identifying advertising techniques by matching the advertising technique used with the examples listed below. Type your answer in the column provided. (7 points)

Answer

Technique

Example

Nostalgia

“Lose weight the way 6 million Americans have. It’s the method 3 out of 4 doctors recommend.”

Bandwagon

A cool, sparkling soft drink sits next to a hot, sizzling hamburger.

Escape

A famous actor says that he buys a product and recommends it to everyone.

Humor

Lemonade is served on a back porch of a house situated near an old fishing pond.

Sense Appeal

“Buy your next car at Crazy Joe’s, where everyone gets the best deal around!”

Statistics

A person falls down a flight of stairs then exclaims “It’s the kind of soft drink you could fall for!”

Testimony

A woman relaxes in her bathtub as she lathers the shampoo in her hair and is completely peaceful even though her kids run wild in the next room.