Why did consumer culture become such a fixture of american life in the postwar decades?

Consumer culture became a fixture of American life in the years after World War II due to the growing economy. During the 1950's, the American economy was prospering. With low unemployment rates and low inflation, American families were more financially stable during this era than any of the previous 2 decades.

Since families were financially stable, they had the ability to purchase items they wanted, but didn't necessarily need. This lead to the creation of the consumer culture. Buying cars, TV's, and modern appliances became a status symbol and was extremely popular during this era.

In 911, a group of vikings lead by rollo besieged paris and chartres. after a victory near chartres on 26 august, charles decided to negotiate with rollo. the talks were led by hervé, the archbishop of reims. this resulted in the treaty of saint-clair-sur-epte, which granted rollo and his soldiers all the land between the river epte and the sea. it also granted him brittany, "for his livelihood". at the time, brittany was an independent land which france had not been able to conquer. in exchange, rollo promised the king his loyalty and military assistance when needed. also rollo also agreed to be baptised and to marry gisela, the king's daughter. the territory given rollo is about the same as upper normandy. this would grow to become normandy under rollo's descendants. - wikepedia