Which is more important in determining the format in which recordings are offered by the music industry, new technology or consumer sovereignty? explain.

Consumer sovereignty is more important in determining the format in which recordings are offered by the music industry.

Consumer sovereignty implies the supreme power that is held by the customers in a free market structure. It means the customer's demand and preferences are given more importance rather than production capacity and technology in the economy.

Therefore, the music industry is required to offer music format in the manner that is desired by its potential customers in order to be successful. It means every industry may incorporate advanced technology but only for may keep up with customers demand.

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The answer is: Consumer Sovereignty

Tactics based on Consumer sovereignty would focused on fulfilling the demand among consumers.

These days, new technologies could be easily acquired by individual artists. In the past, only big companies able to record and market the songs created by the artists. Nowadays, any individual artists can do it in their room. This make relying on new technology become very mundane and less likely to succeed.

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