When your ad appeals to the fears of a consumer, which advertising technique are you using?
a. promotional advertising b. facts and statistics c. indirect advertising d. emotional appeal

D. emotional appeal

Explanation:

Emotional appeal is known to be a method of advertising used by advertisers of product in convincing customers to buy their products. Advertisers use the appeal method in targeting their customer’s emotions in order to create fear in them by concentrating on the negative effect of an act. Thus, they do this by influencing potential customers to take emotional decisions to purchase their product or good.

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