Describe how free advertising works.

While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion.

The first notion that only rich companies advertise is a bizarre idea. Our company is not wealthy and, in fact, had a couple years of losses – yet we still advertised. Advertising, especially via digital channels, is very affordable. You can deposit $100 into any social or search engine pay per click account and push some highly targeted advertisements to drive awareness to your business.

Attitudes on business don’t align well with the actual statistics in a social media world. About a quarter of all businesses fail within the first two years according to multiple studies. While people believe the average company makes a 36% profit margin, the average profit margin for the most recent quarter was 7.5% and the median profit margin was 6.5%.

Angie’s List, for example, continued to operate at a loss while spending $80 million on marketing – with a large portion of that going to the television commercials you repeatedly see on television. While a public company that’s increasing revenue quarter over quarter, they’re hardly rich. Not only are they not rich, but they’re also not advertising to make their customers feel rich. Angie’s List provides a service to protect home services customers from getting ripped off from the plethora of shady providers out there.

Advertising works on different levels; it’s not as simple as trying to get someone to buy something. Over the last decade of content, search, and social marketing, I believe companies are becoming more keen to the fact that advertising needs to be much deeper than manipulating a consumers’ insecurities. Targeted advertising on consumers who are similar to your audience increases profitability by acquiring and keeping great customers.

Explanation:

the topic i chose to write about was " why scuba diving is so popular". the topic is suitable for the audience because it is the easiest to develop and explain, it can be explained in a simpler more conversational manner, it does not require the use of too many technical words, and the final reason for selecting this topic is that it is the one most people can relate to, you might not know too much about scuba diving, but you could probably agree that it is very popular. the purpose of the writing about this topic is to convince more people about the benefits both for the body and the mind that   scuba diving can have on a person. it can you keep fit since it requires a lot of energy when swimming underwater; it also you relax because you forget about the world when you are underwater being mesmerized by the underwater world. i would write this paper in the summer, a perfect time to give scuba diving a try if a person has not done it yet.

the caste system in india is the paradigmatic ethnographic example of caste. it has origins in ancient india, and was transformed by various ruling elites in medieval, early-modern, and modern india, especially the mughal empire and the british raj.it is today the basis of educational and job reservations in india.it consists of two different concepts, varna and jati, which may be regarded as different levels of analysis of this system.

the caste system as it exists today is thought to be the result of developments during the collapse of the mughal era and the british colonial regime in india. the collapse of the mughal era saw the rise of powerful men who associated themselves with kings, priests and ascetics, affirming the regal and martial form of the caste ideal, and it also reshaped many apparently casteless social groups into differentiated caste communities.the british raj furthered this development, making rigid caste organisation a central mechanism of administration

i didn’t fully understand your question but i hope this you !