What does this quote mean by herbert marcuse?

“the entire realm of competitive performances and standardized fun, all the symbols of status, prestige, power, of advertised virility and charm, of commercialized beauty – this entire realm kills in its citizens the very disposition, the organs, for the alternative: freedom without exploitation.”(17)

and this one?
“a transformation in which the stupefying, enervating, pseudo-automatic jobs of capitalist progress would be abolished. but the construction of such a society presupposes a type of man with a different sensitivity as well as consciousness: men who would speak a different language, have different gestures, follow different impulses; men who have developed an instinctual barrier against cruelty, brutality, ugliness.”(21)