Public affairs are those events and issues
a. that concern only officeholders in government.
b. that concern only the president and the executive branch.
c. that concern all or most people.
d. that are held or discussed in public places.

Keep these two main factors in mind when selecting type for your business communicationsthe audience influences type choice.there are good types and bad types.type should be easily read.when your message is important type selection doesn't matter