In 1729 the father of advertising art made ads more readable by using large headlines and considerable white space. was the first american to use illustrations such as the woodcut above. he published the pennsylvania gazette in philadelphia, which included pages of "new advertisements.

Benjamin Franklin

Explanation:

Benjamin Franklin which is known as father of advertising art, the specialty of the Banjamin is to make headline more readable and used of white space. he introduce the newspaper Pennsylvania gazette.  it use different strategy like using of different fonts, different styles etc.

In the Pennsylvania gazette, announcement for slaves are noticed

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