What are two common strategies that interest groups use to shape public
policy?

b. Influencing public opinion and forming political action committees

Interests groups form around an issue they want legal action taken. They will use marketing methods to influence public opinion through media and campaigning. If they form a political action committee then they will back political candidates and possibly provide money for a political candidate's campaign. Interest groups in the US include AARP, Family Research Council, and the NAACP.

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