History, 04.03.2020 04:46 homeschool0123

Why was paper dresses a fad?

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Due to the inspiration of the company, Scott Paper, paper clothes became an instant fad because they were cheap and quick to make. They were an oddity and at the time, well suited the whimsical and zeitgeist style of the 1960's, of which featured new, vibrant and daring types of apparel.

Explanation: Intended by the Scott Paper Company, to initially be a simple ''cash-grab'' campaign, paper clothing became a widespread fad during the 1960's. Customers of the Scott Paper Company would send in a special coupon and the sum of $1.25 to receive a dress made out of a special sort of paper, Dura-weve, which is a cellulose material. However, it was the patterns and prints featured on the dresses that really caught everyone's attention (even the likes of brand companies such as Abraham & Straus) and started a massive fashion craze that spawned entire boutiques and fashion lines of paper clothing ranging from men's vests to women's bikini's. The reason for the craze is that the paper clothing perfectly authenticated the spirit of the times (zeitgeist), which featured bold and vibrantly colorful types of clothing, as the 60's are infamously known for inventing a completely new type of fashion in contrast to the last decade's perky but elegant style of the 50's. In this respect, paper clothing also featured brand and company patterns such as the famous Andy Warhol Campbell soup can pattern and were considered a snub to ''consumerist'' ideals which was a popular concept back in the 1960's. Eventually the fad hit a decline in the late 1960's when people finally realized paper clothing was highly uncomfortable, rarely fit as regular clothing did and had extremely limited usage. As all fads do (the life expectancy for a fashion fad is typically around a couple of years, 3-6, at the most), wide-spread paper clothing vanished from the fashion industry. However, some modern-day designers will occasionally construct something out of paper but it is usually for show only, not every-day usage.

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