How do politicians most use the media to win elections and to perform better as policymakers? They use the media to inform the public about their families and personal lives in order to make themselves seem more relatable. They use the media to get more attention, because the more popular they are, the more support their policies will have. They use the media to share their ideas and to sell their political messages and ideas to voters. They use the media to raise money for their political parties, so that even if they do not win elections, someone else in their party will.

The answer is "They use the media to get more attention, because the more popular they are, the more support their policies will have. "

Explanation:

i believe the answer is:

-   william jennings bryan is a democrat while mckinley was a republican

at that time, the segment of population that choose for democratic party were the voters with low economic background and vice versa

- william jennings has support of populists and wants to have inflation to farmers while mckinley has support of bankers and businessmen , doesn't want inflation

the fixed value of gold make the large business able to stack up their gold without   being worried that it would devaluated.

- william jennings supported the silver standard while mckinley supported the gold standard

according to jenning, using other metal beside gold could the poor people to have more purchasing power and them advance in the society.

first paragraph (and busy all the night ,with a silence deep and white )