Why was visual imagery so important during the medieval era? ?

Let me start with two simple claims. First visual imagery belongs in the Church because worship has always been visual, secondly, because today people are used to having culture packaged in visually attractive ways. Let me start with the second of these claims. Many people have observed what has been called the visual turn of contemporary culture. We are overwhelmed by imagery from the moment we awake in the morning until we go to bed at night.

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