1. "all of these hollywood stars say that you should vote for governor tibet."
2. using broad accusations and negative attacks in order to bring down the reputation of an opponent
3. using wide-spread universal terms that do not deal with the specific issues at hand
4. passing out campaign pamphlets or phoning people with encouragement to vote for a candidate

a. name calling
b. testimonials
c. volunteerism
d. glittering generalities