Did you include any of the following information in your list?

new technology, such as electricity and
telephones
new methods for raising capital
the creation of corporations and new
business practices
the expansion of railroads, particularly in the
West

i believe the answer is:

-   william jennings bryan is a democrat while mckinley was a republican

at that time, the segment of population that choose for democratic party were the voters with low economic background and vice versa

- william jennings has support of populists and wants to have inflation to farmers while mckinley has support of bankers and businessmen , doesn't want inflation

the fixed value of gold make the large business able to stack up their gold without   being worried that it would devaluated.

- william jennings supported the silver standard while mckinley supported the gold standard

according to jenning, using other metal beside gold could the poor people to have more purchasing power and them advance in the society.

to make world peace not vileonce with fist but words