P& g was among the first to use segmentation when it introduced secret, a deodorant brand specially formulated for women's chemistry.

It is called Gender Segmentation. Gender Segmentation is the way toward separating of potential markets in view of sexual orientation (male or female). Gender Segmentation is done when an organization which makes items needs to concentrate just towards young men or young ladies, as the items are exceptionally sexual orientation particular. It encourages organizations to separate the market into littler gatherings and winds up plainly less demanding for them to focus on the potential clients.

It's called "Gender Segmentation"

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